Under Armour has paid to be the official sponsor of the NFL Combine but yet they are letting Adidas run the 100k for the fastest 40 time contest.
Why are they letting another brand run a better marketing campaign in the event they paid to sponsor? You already spent the money why not give whoever runs the fastest 40 time a two year shoe deal at the same 100k but name one of your shoes after them plus do a TV ad with them on draft day.
If you tell these guys you wear a UA shoe and run the fastest 40 time you get your own signature shoe and a tv ad not a single kid there would wear Adi. Adi would have to spend some real money to get the attention of the players. Naming a shoe after a guy runs you $0 dollars
Just saying someone at UA needs to fired for letting this happen and the guy at Adi needs a raise because a 100k is nothing.