I have not been a fan of the what Adidas has been throwing out on the market the last few years. The brand as a whole has gotten drunk before doing design approvals on pretty much every product line they have. If it isn’t a stock uniform template for all of its teams making them look like your high school jv team ordering from the Eastbay team catalog or this trend lets pick an ugly pattern and throw it on everything.
This idea of we know no one likes it and it has nothing to do with the teams but people will talk about us on twitter approach is based on what? Adidas people are talking about you but that sound is laughter. They are laughing at you not with you. The brand needs to stop letting people in the marketing department drive design. The company needs to stop worrying about idiots like Kanye that only the sheep follow and let some of the talent in the building shine.
Adidas needs to open it’s eyes and let the designers design. The Designers needed to be unleashed. Their minds allow to go down the rabbit hole. Then and only then should the marketing goofs be brought in. If it was up to me I wouldn’t market it at all. If the design is great people will buy it.
Stop thinking you are on the same level as Nike. This isn’t 1988 you are behind them and by raising the prices on ok shoes to help them appeal to the Nike Hypesheep isn’t going to help. Those hypesheep will baugh anything Nike tells them to at whatever price Nike feels like robbing them at.
Adidas needs to embrace design and common sense.
This might sound like a rant on how Adidas has gone to hell but the Adidas C-10 gives me hope that someone at Adidas isn’t drinking the kool-aid that green lighted impact camo and latest Dwight Howard shoe just to name a few.
The Adidas C-10 is simple, clean, but after a closer look is rather high tech. This shoe is going to priced at $90 which in the modern sneaker rape your wallet culture is a steal. People will sleep on this one because no celeb is pushing it (yet) and as of yet they are not making them panty colors/patterns (which is a good thing).
I have yet to try this shoe on so it might feel as good as it look but I don’t care right now. I am just happy someone at Adidas isn’t doing 4 sheets of LSD before designing. This shoe gives me hope but you the sneaker consumer make me shake my head because you won’t buy this shoe you will buy a pink and gold Jordan, Kobe, KD, or Lebron for half your weeks pay and that shoe won’t even feel good on your foot.
Do yourself a favor and check out the Adidas C-10. Who knows they might suck you never know until you get them on your foot but you owe it to yourself to try them on. I know I will if I can find a pair.
